DoubleTake Marketing

JFK Zappos / JetBlue Bag Claim Game

Airport(s): JFK International

Campaign Launch: November 25, 2014

Ad Configuration: Full Carousel Wraps

Overview:   JetBlue and Zappos surprise passengers arriving to JFK on the day before Thanksgiving 2014 (The busiest travel day). Their 'bag claim game' gave instant prizes to arriving passengers.